…Says ‘NDC Lost Because Of Poor Communication’
…If I were Chief of Staff I’d have changed the strategy, he says
One of the opposition National Democratic Congress (NDC)’s leading members, Dr. Tony Aidoo, is reported to have stated the obvious about the NDC’s unexpected loss to the ruling New Patriotic Party in the 2016 elections – with an interesting twist.
According to Accra-based 3-News, in a yet-to-be released interview with the plain-talking Tony Aidoo, who is regarded by some as a rough diamond stated that the NPP’s superior communication did the trick for them.
The NPP’s constant harp on supposed corruption scandals, such as GYEEDA and SADA could not be countered by a very weak NDC Communication machine, a development that easily blinded the electorate to sterling performance of the NDC, especially in the area of infrastructure.
“The effect therefore was that, the electorate was blinded relative to the numerous infrastructural projects that you [Mahama] managed to put up. They became insignificant in the face of the propaganda that your government was corrupt, that you could not create jobs,” 3 News quotes him as saying.
The assessment by Dr. Aidoo comes at a time that the outcome of fact-finding mission by a committee put together by the NDC and headed by Dr. Kwesi Botchwey is under lock and key at the NDC’s National Headquarters.
Dr. Aidoo, who does not shy from criticizing his own government, is quoted as saying that the inferior strategy and performance of the NDC’s Communication team, which was made up of the likes of Okudzeto Ablakwa and Felix Kwakye Ofosu, gave the NPP undue advantage.
“The 2016 electoral campaign was one of pitching communication against communication, unfortunately for the NDC, the NPP propaganda machinery was much more effective.
“That machinery has been in operation for more than four years damning you [Mahama and his administration] for being corrupt and so on and so forth. The numerous scandalous cases, GYEEDA, SADA and so on did not augur well for the Mahama administration,” Dr. Aidoo is reported to have said.
Symptomatically, Ghana’s immediate past Ambassador to the Netherlands said the NDC’s communication team was “always on the defensive.”
He is said to have revealed that he took pains to complain about the “counter-attacking” strategy of the NDC to one of President Mahama’s Chiefs-of Staff, apparently Prosper Douglas Bani, but nothing was done about it.
“I did discuss this with the Chief of Staff and I said the NPP has pushed you to the position at which you are always on the defensive, it’s time you started counter attacking,” he is quoted as saying.
According to 3 News, Dr. Aidoo said, the usual justifications that parliament approved those contracts, even though they smacked of corruption, was ineffective, and that he would have done a better job if he was in charge at the time.
“If I had been in charge, I would have published the bill of quantities for the public to see rather than relying on the idea that parliament approved these projects.”
The justification, he contended “wasn’t sufficient because they were challenging you on facts so you respond with facts…In effect we failed the accountability test.”
When asked if the NDC caused its own defeat, he responded, “I suppose so,” 3 News reported.
The interview had not been aired by press time yesterday.