Digital cable television company, Multichoice, has announced moves that it has made to get its channel suppliers to deodorize the contents that they provide to kids’ viewership.
In a statement, the company reports that it has acted on complaints about some of the contents that some of its channel suppliers, including Viacom International Media Network (VIMN) and Turner, serve to its kid audiences.
“Multichoice has contacted the Channel Suppliers on the various recent complaints made against the Cartoon Network, Nickolodeon and Nicktoons channels with regards to their programming and wish to clarify…,” a statement from the company said.
The statement was in response to complaints that some consumers had made about the contents of some of the kids programs. Apparently, some of the customers had viewed some of the contents as rather not fit for kids.
To underscore the importance that it attached to the issue, Multi Choice published the responses from the providers of the specific contents complained about.
For Turner, which is the provider of the Cartoon Network channel, Multichoice quoted it thus: “With respect to the issues raised by customers, we ensure our channels and programming are suitable for children and do not contain the content and messages unsuitable. In Africa, as in all markets, we always seek to be respectful of local laws, culture and sensitivities and, in some instances; this means we do show amended versions of US original series. We constantly review feedback from our audiences to ensure that this is the case and this is a responsibility that we take extremely serious.”
Multichoice also publishes VIMN Africa response to complaints about Nickelodeons and Nicktoons as follows: “We acknowledge the concerns expressed by customers. While we explore a variety of options, we will suspend the shows in questioning Africa. Although, Viacom International Media Networks (VIMN) Africa and Nickelodeon Africa are committed to diversity and inclusiveness, VIMN also respects the varied cultures and regulatory code of the markets in which we operate.”
Multichoice itself assured consumers that it will respect the laws in every jurisdiction that it operates in and will strictly adhere to respect for culture as it is the foundation of the family which underpins social values.
It said as part of its internal mechanisms and control, it makes sure that all content suppliers are briefed on values and codes in a country-specific manner.