On Wednesday, the ‘Melcom Arts Exhibition’ officially opened in Accra, with the Achimota branch of the chain store welcoming guests, including First Lady Mrs. Rebecca Akufo-Addo, to witness the making of history.
Mr. Godwin Avenorgbo, Communications Director of Melcom, explains that the company, which already has a ‘made-in-Ghana’ campaign as a calendar event, decided to set in place the platform because of the existence of a rich heritage of Ghanaian arts and art culture. Unfortunately, this art culture is mostly ignored.
And because Melcom aims to uphold its own reputation for elevating Ghanaian entrepreneurship, ‘Melcom Arts Exhibition’ will not be a touch-and-go.
“The Melcom Arts Exhibition is not an event. It is a process that will offer opportunities to budding artists to create works that can sell Ghana locally and internationally.
“The exhibition will therefore feature as many Ghanaian Artists as possible who by the standards of the industry qualify to show their creativity on a national platform as Melcom has created,” Mr. Avenorgbo said in a welcome address at the official launch.
Among budding artists scheduled to mount exhibitions at the Melcom Arts Exhibition are, Nana Kwesi Agyare Ansah, Seth Alipo, Esther Khaki Caesar, Daniel Ametepe Kukubor, and Ayi Mensah.
Others are Osei Bonsu, Isshaq Ismail, Odei Nyamekye and Maxwell Boadi. For the maiden exhibition, Larry Otoo, an accomplished Ghanaian artist, mounted the first display.
First Lady, Mrs. Rebecca Akufo-Addo, who had attended the launch as a guest of honor, praised Melcom for creating the platform, saying it would serve as a good opportunity for many of Ghana’s artists who are obscure for no fault of theirs.
She also said it was important that Ghana as a country paid attention to the arts as the vocation is not only a good sales vehicle for national culture, as has happened for a nation like Italy, but also a good source of employment and wealth. The First Lady cited the 2017 sale of Leonardo Davinci’s Salvator Mundi to buttress her point. That piece of artwork had sold for a whopping $450million in New York.
Mrs. Akufo-Addo said that in spite of pressing bread and butter issues in Ghana, the country owes it to itself to fund and support arts. The First Lady later did the official opening of the Melcom Arts Exhibition.
At the same program, Mr. Mahesh Melwani, Joint Group Managing Director of the Melcom Groupof companies, used the opportunity to announce Melcom’s further expansion into Ghana.
According to him, the retail superstore has just recently opened its 39th national outlet, and is gearing up to open its biggest outlet yet in Labadi, Accra. The activation of the Labadi branch would bring to 40 the total number of branches of the chain store.
In the coming months, he said, Melcom plans to replace its Bolga branch with an even bigger outlet, while three other outlets are under construction in Kumasi.
Mr. Melwani said the three branches in Kumasi are scheduled to employ some 250 new hands. Melcom already sorts a nationwide payroll of some 2,400 staff.