Launch of the global “Bundesliga Legends Network” – Bundesliga expands its successful brand-ambassador activities
Anthony Baffoe is to be a brand ambassador of the Bundesliga. In his playing career, the former defender of Ghanaian origin played 199 games in the Bundesliga and 2. Bundesliga.
Baffoe is now part of a “team” of prominent figures from the Bundesliga’s history with which the Bundesliga is taking the next steps in its journey of internationalisation.
As members of the “Bundesliga Legends Network,” ex-Bundesliga players will be spreading the values and unique features of the Bundesliga all over the world and sharing their experiences of German professional football.
The “Bundesliga Legends Tours” with world-famous brand ambassadors, like Germany’s most-capped player Lothar Matthäus, have become firmly established in key target markets in recent years, helping to raise awareness of the Bundesliga and its clubs.
In future, the Bundesliga will expand its brand-ambassador activities with a group of “local heroes” who are teaming up to form the “Bundesliga Legends Network”. They are all successful former players who enjoy legendary status in their homeland and are highly regarded.
To begin with, the “Bundesliga Legends Network” consists of nine ex-professionals whose popularity makes them ideal brand ambassadors for the Bundesliga in the key target markets of China (Jiayi Shao, Jörg Albertz), the USA (Steven Cherundolo), Mexico (Pavel Pardo), Ghana (Anthony Baffoe), Oceania (Wynton Rufer), South Korea (Bum-Kun Cha) and Brazil (Paulo Sergio).
As faces of the Bundesliga, these ex-players will be making several appearances, for instance at fan and media events, as coaches at football camps, at CSR events or as experts in various shows of our partner broadcasters in order to boost the popularity of the Bundesliga globally, and especially in their respective homelands.
“With only a very limited number of tickets and a worldwide fan base, our task is to bring the Bundesliga to its fans through other channels,” says Robert Klein, Chief Commercial Officer of Bundesliga International GmbH. “We believe that the hand-picked legends are ideally suited to being brand ambassadors, as their outstanding achievements in the Bundesliga soon